Garnier Skincare Restage

Garnier Skincare had an identity problem. A sub-brand with strong skincare offerings lacked cohesion and recognition. The products were performing, but the comms? Struggling to reach a more diverse, digitally savvy consumer.

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I reframed the brand's visual and verbal identity through a social-first approach, bringing greater consistency and contemporary relevance to the entire skincare offering.

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The challenge was to balance two sides of the brand: the warmth, accessibility and youthful energy that make Garnier Garnier, with a stronger sense of efficacy, expertise and trust.

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We brought this to life through more recognisably vibrant, ingredient-led visuals, elevated tech and natural, authentic imagery. The result was a more cohesive and contemporary expression of Garnier Skincare; one that could communicate the science and efficacy behind the products while feeling more human. 

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For me, the work was about making a brand with genuine product credibility feel culturally and creatively relevant again, without losing the warmth that made it accessible in the first place.

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What I did: creative concept, copywriting, scriptwriting, social set direction, post production supervision, voice over direction​