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Change your hair colour for GOOD
What the Grog?!
we made this mood film as a new WTF opening for our more classic TVC
Brand launch
The home hair colour experience can be very, very bad. So Garnier decided to make it GOOD with a game-changing new color brand. Garnier rarely release new brands - and after 10 years of innovation this one was a big deal. They invented a new molecule to create a mask like application, and somehow made a hair colour that is 90% natural. From a nightmare to self-care - Garnier guarantees GOOD hair days for everyone.
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What I did: tone of voice, strapline, creative concept, script writing, digital and social ideas​​
Director: Damien Krisl
Social Director: Leo Gack
Senior Art Director: Mathilde Carpentier
ECD: Mikki Brunner
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