Hopscotch - Skip The BS
What the Grog?!
our playful branding led to $3.6M in seed funding for Hopscotch. That's a big jump...
Brand building and launch campaign
Hopscotch takes the BS* out of small business so that their owners are free to focus on the important stuff. How? By simplifying what is now a multi-platform nightmare and making the process friendlier and less intimidating.
It's not always an easy task to create a fun brand in the world of B2B payments, but thanks to a super collaborative and lovely client, I think we nailed it. Working in collaboration with Motto NYC, the playful tone I created helped launch their waitlist and was plastered all over NYC’s streets.
*That’s Business Stress. Boring Stuff. Bad service… and the other one.
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What I did: brand strategy, naming, strapline, copywriting, word kit and tone of voice document. ​
Art Director: Nathan Holloway
Strategy Directors: Matt Davies and Ashley Hansberger