I created Garnier's first-ever Pride platform that the brand's global markets could get behind - Remove Your Makeup, Not Your Pride. Working alongside talented Art Director Celine Pally, our aim was to create a statement that was true to the brand and the LGBTQIA+ community. More than a rainbow-branded bottle of Micellar Cleansing Water, this marked the start of long-term partnership with Heritage of Pride, ensuring Garnier never removed the rainbow and kept the momentum going all year round. 

 

We saw multiple countries - including France, the US, the UK and Poland - take part and express their version of Garnier Pride with social content. Garnier also had a presence at New York Pride for the first time ever, during a time when a lot of brands in the US withdrew support from LGBTQIA+ partners due to political

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What I did: creative concepts, campaign roll-out for countries, casting, interviewing talent for social content

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