Born to splash, made of trash

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Tasked with bringing to life the message behind Speedo’s range of eco-friendly swimsuits we created campaign creative to drive awareness to their industrious pledge to make all of their swimwear, sustainable swimwear.

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Last year around 20% of their range used part recycled polyester that was made from plastic bottles. Next year they will be using a fabric made from 50% recycled polyester across 70% of their range.

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We developed the Born to Splash, Made of Trash campaign headline to hang our creative from and created copy used across the entire eco campaign. A global retail toolkit to help partners and key customers deliver this creative within store was built to house all the direction.

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What I did: strapline, platform idea, sustainability comms​