Works like a mother******

What the Grog?!
I wrote the mother of all manifestos that never made the cut - read by the fabulous Drew Barrymore

Brand Relaunch

Ultra Doux (or Ultimate Blends in the UK) is a traditional French brand associated with corn fields and kids. This relaunch gives power back to Mum - because nobody works as hard as she does. You might call it #parenthacks or mother's intuition. But if you #worklikeamotherf****er you get shit done. So you can get on with what matters. While Ultra Doux cares for your hair.

A celebration of modern mums, parents and caregivers who have the power to know exactly what to do to efficiently fix any situation

What I did: creative concept, copywriting, scriptwriting

Director: Nur Casadevall

Art Director: Maite Remy

ECD: Mikki Brunner

Works like a mother******

What the Grog?! I wrote the mother of all manifestos that never made the cut - read by the fabulous Drew Barrymore

Brand Relaunch

What the Grog?!
I wrote the mother of all manifestos that never made the cut - read by the fabulous Drew Barrymore